Launch Behind an Identity‑Aware Proxy and Ship Faster

Identity‑Aware Proxy (IAP) is the fastest way to secure web apps and APIs without touching most of your code. Instead of wiring authentication into every route, you put the proxy in front. It checks identity, enforces policy, and blocks everything else. The control lives outside your app. The speed comes from removing auth complexity from your sprint backlog.

Time to market matters. Every day spent building identity logic is a day not building core features. With an IAP, you integrate once, point your traffic at it, and it just works. No custom middleware. No brittle session handling. Role mapping, SSO, and policy rules are handled in one place. Scaling teams and microservices no longer multiply your auth burden.

Engineering cycles are scarce. An Identity‑Aware Proxy compresses delivery timelines by replacing weeks of auth development with configuration work measured in hours. The proxy sits at the edge, authenticating requests before they reach your infrastructure. You can enforce zero‑trust access, use your existing IdP, and adapt policies without code deploys. This separation speeds iteration and reduces long‑term maintenance.

Security teams like IAP because it centralizes audit and policy logic. Product teams like it because it ships faster. For companies under pressure to release, the identity‑aware approach turns authentication into a solved problem, not a recurring project.

If your goal is to cut your identity integration down to minutes and see your secure app live now, try it on hoop.dev and launch behind a powerful Identity‑Aware Proxy today.